# Zoca

> Leading technical projects and driving innovation at Zoca, focusing on 0-to-1 product initiatives and infrastructure optimization.

- Type: Work experience
- Role: Sr Software Engineer / IC
- Dates: November 2024 – Present
- Location: Bengaluru
- Link: https://zoca.in

## Overview

Leading technical projects and driving innovation at Zoca, focusing on 0-to-1 product initiatives, infrastructure optimization, and building scalable AI-powered systems for 1,000+ businesses.

## Key achievements

- **Content Generation System** — Built automated social media post generation powering 1,000+ businesses, enhancing digital presence and engagement
- **AI Website Builder** — Designed config-driven website generation system with contextual data scraping and AI integration for automatic modifications
- **Infrastructure Migration** — Migrated to Terraform and optimized build pipelines, reducing deployment time from 1.5 minutes to 1-4 seconds
- **Intelligent Web Crawlers** — Built automated web crawlers using LLM-driven automation for intelligent data scraping
- **Development Standards** — Established guidelines and code review standards, significantly improving PR review cycles and team productivity
- **Message Queue Architecture** — Introduced message queue + worker architecture enabling seamless feature deployments and improved scalability
- **Raft Internal Tools** — Created comprehensive suite of internal tools reducing developer overhead (website management, Google Business Profile, voice agents, content generation)
- **LocalStack Environment** — Set up LocalStack with custom UI for local AWS simulation, enabling independent development workflows
- **TypeScript Migration** — Led TypeScript adoption across entire codebase, improving code quality and developer experience

## Technologies

TypeScript, NestJS, Terraform, AWS, Message Queues, LLM Integration, Web Scraping, LocalStack

## Impact

- **1,000+** Businesses Powered
- **99%** Deployment Time Reduction
- **Multiple** 0-to-1 Products

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